Most of you are aware of my love for storytelling. The purpose of me photographing Nike Women’s Marathon was to capture reactions. To deliver images that had emotion. This is the first year that Nike was implementing jumbotrons into the marathons in the United States. These jumbotrons would be synced with the timing mats that each runner would cross over along their race. The timing mat would register their RFID chip in their bib and trigger the jumbtron to display a personalize encouraging message. Can you imagine after having no energy and feeling like you want to give up…you’re at mile 21 and your name pops up?

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